MISSION & VISION
The Freshwaters Illustrated Mission is raising public awareness about the life, study, and conservation of freshwater ecosystems through immersive visual media and stories, and providing imagery and resources to scientists, educators, and media producers.
The FI Vision is to help inspire a world that is more conscious of freshwater life and more sympathetic to the cause of freshwater conservation.
Freshwaters Illustrated is a 501(c)3 nonprofit organization founded in 2003, the UN International Year of Freshwater.
About our logo – the emerging mayfly
Mayflies are a diverse group of aquatic insects found in freshwater ecosystems throughout the world. Like many aquatic insects, mayflies "emerge" from the water as winged adults to swarm and mate... an amazing life cycle that symbolizes our mission to reveal the hidden beauty that lays within these rich ecosystems.